Random Though of The Day.. What happened to Digg?






What ever happened to Digg?

Digg was once a popular social news aggregator where users could upvote ("digg") or downvote ("bury") content. However, a disastrous redesign in 2010 (Digg v4) removed key features like burying and introduced bugs, which led to a mass user exodus to Reddit. This redesign, combined with internal issues and competition, caused Digg's traffic to plummet and the company to be sold off in parts by 2012[1][2][5].

After changing ownership multiple times, Digg was acquired in 2018 by BuySellAds, an advertising company[2]. In 2025, original founder Kevin Rose, along with Reddit co-founder Alexis Ohanian, reacquired Digg and are relaunching it with a focus on mobile users and AI-driven content curation to make it more accessible and modern[2][3][4][8]. The relaunch aims to revive Digg as a curated news platform with AI playing a significant role in content vetting[4].

In summary, Digg declined due to a poor redesign and competition but is now being revived by its original founder with new technology and a fresh vision for the site[1][2][3][4][5].

Citations:
[1] ELI5: What happened to Digg? : r/explainlikeimfive - Reddit https://www.reddit.com/r/explainlikeimfive/comments/3bzibi/eli5_what_happened_to_digg/

[2] Digg - Wikipedia https://en.wikipedia.org/wiki/Digg

[3] Digg is coming back, thanks to its founder — and Reddit's - The Verge https://www.theverge.com/social/624073/digg-relaunch-2025

[4] News Aggregator Site Digg Is Returning, With an AI Twist - CNET

 https://www.cnet.com/tech/services-and-software/news-aggregator-site-digg-is-returning-with-an-ai-twist/

[5] What Happened To Digg? 4 Reasons Why It Ultimately Failed https://productmint.com/what-happened-to-digg/

[6] Digg Returns, With Social Media in Tumult - The New York Times https://www.nytimes.com/2025/03/05/technology/digg-alexis-ohanian-kevin-rose.html

[7] Digg Reboot https://reboot.digg.com

[8] Digg.com is Back: The Reboot We Didn't Know We Needed

 https://webdesignerdepot.com/digg-com-is-back-the-reboot-we-didnt-know-we-needed/

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